Senta.ru: online car insurance
An online portal for comprehensive (CASCO) and compulsory (OSAGO) motor insurance for MegaLabs (MegaFon): quotes from several insurers at once, payment and partner workstations.
Challenge
Build an online car insurance website: CASCO, OSAGO and CASCO + OSAGO.
Goals
- Online policy application: car and driver details, preliminary quotes from several insurance companies at once
- Online payment via the Assist payment system
- Personal account: cars, drivers, issued and saved policies
- Workstations for couriers, operators and administrators
- Integration with the external SOAP service "Unified Bus": reference data, calculations, PDF documents
Solution
We launched a portal that covers the entire policy issuance cycle:
- Customer: choose the best offer from several insurers, ratings and reviews, online OSAGO payment, request an operator call with scanned documents, meet a partner or pick up in person, save a draft at any step, renewals and documents in the personal account
- Courier partner: even distribution of meetings, filling in the policy at the meeting, photo report of the car inspection, payment via terminal, mobile version
- Operator: request distribution, issuing a policy during the call with the customer
- Administrator: content, users, promo codes, controlled forms, reports
- Background processes: integration with "Unified Bus" and Assist, scripts for statistics collection and database maintenance
Results
Users quickly find a good-value policy across many criteria and keep track of it afterwards. The portal became the main sales channel for policies, with payback expected within 1.5 years. Automated reports improved business analysis, sped up incident response and simplified the project's accounting. We also built a version for partners' tablets with payment via 2Can and a card reader.
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